ellure
Diamond Brilliance Without Diamond Pricing
Ellure is a Canadian fine jewelry brand specializing in moissanite engagement rings, wedding bands, earrings, and necklaces designed for everyday luxury. Each piece is set in 925 sterling silver — including rhodium-plated and 14K gold-plated finishes — and features hand-selected moissanite gemstones prized for their exceptional brilliance and durability.Moissanite scores 9.25 on the Mohs hardness scale, second only to diamond, making it one of the most durable gemstones available for daily wear. Its refractive index is even higher than a diamond’s, producing more fire and sparkle per carat. Every Ellure stone is D colour, VVS1 clarity, and passes standard diamond testers, with a GRA certificate included on all purchases for authenticity and peace of mind.Our collection spans classic solitaires, halo settings, contour and pavé wedding bands, and delicate necklaces and earrings in a range of cuts — round brilliant, princess, emerald, heart, and more. Whether it’s an engagement ring, an anniversary gift, a statement piece, or a treat for yourself, there’s something for every occasion. Every order arrives in an Ellure gift box, ready to wear or gift.We believe fine jewelry shouldn’t come with a diamond price tag. By choosing lab-created moissanite over diamonds, we’re able to offer the same brilliance, fire, and durability at a fraction of the cost, without compromising on quality or craftsmanship.At our table, visitors are welcome to browse and try on our full range of rings, necklaces, and earrings, ask questions about how moissanite compares to diamond, and get hands-on guidance with ring sizing and gifting. All purchases come with a 14-day return window, so shoppers can buy with confidence.Ellure operates online at ellure.ca, offering free shipping across Canada on orders over $275. We’re excited to bring our pieces in person to the gems market this November and can’t wait to meet you there!Contact info:Website: ellure.caEmail: hello@ellure.ca
